Rebirth in a Perfect Era Chapter 1303: The King’s Art

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说不想做搜索引擎,李牧并没有跟Robin撒谎。

Li Mu didn’t lie to Robin when he said he didn’t want to be a search engine.

如果自己早重生个十年八年,搜索引擎是一定要想办法搞一搞的,这东西是互联网的超级刚需,某种意义上来说,这玩意比即时通讯还要不可替代,十年八年前,谷歌还没诞生,就更别说百度了。

If I had been reborn ten or eight years earlier, the search engine would have to find a way to do it. This thing is a super rigid need of the Internet. In a sense, this thing is even more irreplaceable than instant messaging. Eight years ago, Google was not born, let alone Baidu.

可是现在,谷歌都已经在世界范围内形成垄断了,百度在华夏也有了相当的气候,这时候自己再做搜索引擎,还有什么意义?

But now, Google has formed a monopoly around the world, and Baidu has a considerable climate in China. What’s the point of being a search engine at this time?

更何况,搜索引擎真的是一个对技术实力要求非常高的领域,现在开始起步,追赶的道路任重道远,最理想的局面是打压下百度,成为国内第一,但是想在全世界范围内跟谷歌的老本行对着干,李牧除了呵呵,没别的想法。

What’s more, the search engine is really a field that requires very high technical strength. It is starting now, and there is a long way to go to catch up. The ideal situation is to suppress Baidu and become the first in China, but I want to be in the world. Nei is fighting against Google’s old business, Li Mu has no other ideas except hehe.

基于这样的市场环境,李牧是真的不准备自己搞搜索引擎这档子业务,不过,如果有机会插个旗,他还是非常乐意的。

Based on such a market environment, Li Mu is really not going to start the search engine business, but if he has the opportunity to raise a flag, he is still very happy.

现在去谷歌插个旗的可能性不大,就算有可能,成本怕是也高的吓死人,所以李牧觉得,不如就在百度插个旗,易听网对自己来说,意义真的不大了,但是对百度来说,意义重大。

It is not very likely to plant a flag on Google now. Even if it is possible, the cost would be too high to frighten people to death, so Li Mu felt that it would be better to plant a flag on Baidu. It’s not big, but it is of great significance to Baidu.

而且,百度现在估值不高,本身溢价比率也不高,如果易听网能够得到一个不错的置换offer,自己是完全愿意把它出售掉,然后换取百度股份的。

In addition, Baidu’s current valuation is not high, and its premium ratio is not high. If Yiting.com can get a good replacement offer, I am completely willing to sell it and exchange it for Baidu shares.

问题是,百度愿意出多少股份来置换易听网?

The question is, how many shares is Baidu willing to pay to replace Yiting.com?

在李牧看来,低于10%就可以直接免谈了,但10%自己也不会答应,理想的置换价位应该在15%-20%之间。

In Li Mu’s opinion, if it’s less than 10%, you can directly avoid talking, but 10% will not agree to it. The ideal replacement price should be between 15%-20%.

百度现在还不是上市后的那个百度,更不是谷歌推出华夏市场、他一家独大的那个百度。

Baidu is not the Baidu that was listed after its listing, and it is not the Baidu that Google launched the Chinese market and his family dominated.

易听网也不是一个简单的音乐视听网站,它有巨大的流量、强大的口碑以及用户粘度,而且跟贴吧、淘宝网无缝打通,最最重要的是,他有各家唱片公司的正版授权。

Easy Listening.com is not a simple music audio-visual website. It has huge traffic, strong word of mouth and user stickiness, and it is seamlessly connected to Tieba and Taobao. Most importantly, it has various record companies. genuine license.

对那些唱片公司来说,网上盗版音乐太多,根本打不过来,而李牧恰好能够在YY上、淘宝上帮他们造星、帮他们提升影响力、帮他们卖专辑以及周边衍生品,换句话说,李牧现在是整个娱乐圈的超级大佬,所以大家也都纷纷把正版授权给了他的易听网,这个授权虽然没太大的实际价值,但是因为名正言顺,所以品牌价值就高了不少,而且完全杜绝了一切法律风险。

For those record companies, there are too many pirated music on the Internet, and it is impossible to play, and Li Mu happens to be able to help them create stars, help them increase their influence, and help them sell albums and peripheral derivatives on YY and Taobao. , In other words, Li Mu is now a super boss in the entire entertainment industry, so everyone has licensed the genuine version to his Yiting.com. Although this license has little practical value, but because the name is justified, the brand value is It is much higher, and it completely eliminates all legal risks.

以易听网现在的体量,置换百度20%的股份虽然有点坑,但还不算操蛋,毕竟眼下在线音乐正火,不过如果放眼长线来看的话,哪怕置换10%,也是赚大了。

With the current size of YiTing.com, the replacement of 20% of Baidu’s shares is a bit tricky, but it’s still not a ****. After all, online music is on the rise, but if you look at the long-term, even if you replace 10%, it will still make money big.

为了实现利益最大化,李牧给Robin画了一个大饼。

In order to maximize profits, Li Mu drew a big cake for Robin.

他说:“未来,我会把百度搜索,内嵌到YY123,并且作为YY123唯一的默认搜索引擎,放在最显著的位置,这样一来,YY123就能给百度带来非常巨大的流量。”

He said: “In the future, I will embed Baidu search into YY123, and place it in the most prominent position as the only default search engine for YY123. In this way, YY123 can bring huge benefits to Baidu. traffic.”

“除此之外,YY123现在的短新闻快讯版块流量也非常大,我门现在上的全都是YY网的相关链接,到时候,我完全可以做百度搜索的默认链接,先把流量过一手给你,然后你再把流量过一手还给我,这样的话,也是为你们增加了一个巨大的流量入口。”

“Besides, the traffic on YY123’s short news and alerts section is also very large. All the links on my door are related to YY.com. At that time, I can be the default link for Baidu search. I will give it to you first, and then you will return the traffic to me, which will also add a huge traffic entrance for you.”

Robin没听明白,问李牧:“李总,什么叫你把流量过一手给我,我再过一手还给你?”网首发

Robin didn’t understand and asked Li Mu: “Mr. Li, why do you give me the traffic first, and I give it back to you again?”

李牧笑道:“打个比方,YY123的首页新闻快讯里,有一个新闻标题,标题为‘百度成功并购易听网”,如果正常情况下,用户点击这个链接,就直接进入YY网的具体新闻页面,但是,如果我们合作的话,我就让用户点击这个链接之后,默认进入百度搜索‘百度成功并购易听网’的页面,然后你们反馈出一大堆搜索结果给用户,让用户自发点击,到时候你把YY网的链接用技术手段置顶在前几名,用户在百度搜索页面点击搜索结果,就又回到了YY网,但是这中间因为跳转去了一趟百度,所以自然能给你们增加很大一部分流量。”

Li Mu said with a smile: “For example, there is a news headline on YY123’s homepage news bulletin titled ‘Baidu successfully acquired YiTing.com’. Under normal circumstances, users who click this link will go directly to YY.com However, if we cooperate, I will let users click on this link and enter the page of Baidu search ‘Baidu’s successful acquisition of YiTing.com’ by default, and then you will feed back a lot of search results to users, so that users can When you click spontaneously, you will use technical means to put the links of YY.com to the top of the list. The user clicks the search result on the Baidu search page and returns to YY.com, but because of the jump to Baidu in the middle, it is natural It can increase your traffic a lot. “

Robin哭了,虽然这是他日后玩烂的招数,但忽然被李牧提前拿出来,他听完之后感觉简直打开了一个新世界。

Robin cried. Although this was a trick he played badly in the future, he was suddenly taken out by Li Mu in advance. After listening to it, he felt like a new world had opened up.

李牧看他目瞪口呆的样子,笑着说道:“这种操作很正常也很容易实现,对你们来说有利无弊,对我们来说,用户体验会因为增加了一个中间环节而有所影响,不过影响并不算大,还在可以接受的范围内。”

Seeing his stunned look, Li Mu said with a smile: “This kind of operation is normal and easy to implement. It’s good for you and not bad. For us, the user experience will be improved by adding an intermediate link. The impact, but the impact is not large, it is still within the acceptable range.”

搜索引擎流量本来就是一个水很深的行业,里面各种灰色地带也都多的数不清,李牧说的这种方法根本算不得什么灰色手段。

Search engine traffic is an industry with deep water, and there are countless gray areas in it. The method Li Mu said is not a gray method at all.

Robin已经开始有些心动,这年代,百度不是流量主,李牧才是,他的YY是全国注册用户数、日活用户数、月活用户数最高的产品,如果能够从李牧手里拿到部分流量,对百度的整体业务报表会有极大的帮助,将来能否上市、市值多少都取决于呈现给资本方和券商的业绩。

Robin has begun to be a little excited. In this era, Baidu is not the main traffic driver, Li Mu is. His YY is the product with the highest number of registered users, daily active users, and monthly active users in the country. If you can get it from Li Mu To some traffic, it will be of great help to Baidu’s overall business report. Whether it can be listed in the future and how much the market value will depend on the performance presented to the capital and securities companies.

原本,MP3和贴吧都是百度的路子,但是被李牧悄无声息给抢走了,这样一来,百度就掉进了业务模式单一、无法形成突破的尴尬境地。

Originally, MP3 and Tieba were Baidu’s way, but they were snatched away by Li Mu. As a result, Baidu fell into the embarrassing situation of a single business model and no breakthrough.

李牧心里很清楚,今晚过后,百度的路还会被自己断掉一大截,那就是未来被无数人诟病甚至痛骂的关键词竞价,假冒伪劣、盗窃诈骗、医疗行骗这些龌龊至极的事情都萌生自这个业务模式,但是,今天晚上的慈善夜,如果李牧把行业联盟正式搭建起来,并且让这个行业能够在自己的影响下接受自己的游戏规则,那么未来百度这条路基本上就算是断了,最起码,这些作恶的关键词竞价之路是必然被断掉了,否则它就会成为全民痛骂的对象,以及全网隔离、封闭的对象。

Li Mu knows very well that after tonight, Baidu’s road will be cut off by himself, that is, the keyword bidding that will be criticized and even scolded by countless people in the future, counterfeiting, theft and fraud, medical fraud, etc. Dirty things all originated from this business model. However, on this evening’s charity night, if Li Mu formally sets up an industry alliance and allows the industry to accept its own rules of the game under his influence, then the future of Baidu will be the way to go. Basically, even if it is cut off, at the very least, the way of bidding for these evil keywords will definitely be cut off, otherwise it will become the object of condemnation by the whole people, and the object of isolation and closure of the whole network.

这么看来的话,未来百度的发展确实堪忧,上辈子什么都干就不可避免的走下坡路,这辈子很多事情干不了,估摸着想成为国内一线互联网企业都有困难。

From this point of view, the future development of Baidu is indeed worrying. If you do everything in your previous life, it will inevitably go downhill. In this life, you will not be able to do many things. It is estimated that it will be difficult to become a domestic first-line Internet company.

如果百度愿意并购易听网,自己成了百度的股东,那么自己倒是可以把百度当成生态体系内的伙伴,给予一定的支持。

If Baidu is willing to acquire YiTing.com and become a shareholder of Baidu, then I can regard Baidu as a partner in the ecosystem and give certain support.

思前想后,Robin对李牧说:“李总,这件事情,我回去之后一定跟董事会好好商量一下。”

After thinking about it, Robin said to Li Mu: “Mr. Li, I will discuss this matter with the board of directors after I go back.”

李牧点点头:“好,你们研究一下吧,对了,如果你们愿意,除了并购易听网之外,我个人也可以投你们一笔钱。”

Li Mu nodded: “Okay, let’s study it. By the way, if you are willing, in addition to the acquisition of Yiting.com, I can also invest a sum of money in you personally.”

Robin一愣,看着李牧惊讶不已的说:“李总,你想投百度?”

Robin was stunned, looked at Li Mu and said in amazement: “Mr. Li, do you want to vote for Baidu?”

李牧微微一笑:“我对Robin你的能力还是很信任的,也比较看好搜索引擎的市场。”

Li Mu smiled slightly: “I still trust Robin in your ability, and I am more optimistic about the search engine market.”

说到这儿,李牧故意想给Robin来点负面干扰,故意说道:“谷歌现在的势头太猛,你们创立不久,根基不稳,业务模式单一、产品线也很单一,如果不把防洪堤坝建起来,一旦谷歌全力发展国内市场,你们是扛不住的。”

Speaking of this, Li Mu deliberately wanted to bring some negative interference to Robin, and deliberately said: “Google’s current momentum is too strong, you guys have been founded not long ago, the foundation is unstable, the business model is single, and the product line is also very single. Once the dam is built, once Google is fully developing the domestic market, you will not be able to carry it.”

Robin心里忽地一沉。

Robin’s heart sank suddenly.

李牧说的没错,这也不是上辈子百度顺风顺水的时候,整体的发展很快就陷入了模式上的桎梏,难以找到突破点,这种情况下,百度就像是一个刚会爬行的婴儿,邻居家那个十八岁的壮小伙子如果冲进家来偷东西,自己不但抵抗不住,还很有可能被人一脚踹死,在他的内心深处,危机一直都在。

Li Mu is right, this is not the time when Baidu was smooth sailing in the previous life. The overall development soon fell into the shackles of the model, and it was difficult to find a breakthrough point. In this case, Baidu is like a new crawler. If the 18-year-old strong boy from the neighbor’s house rushed into the house to steal something, he would not only be unable to resist, but would also be kicked to death. Deep in his heart, the crisis was always present.

不过,李牧这个实力比邻居家的壮小伙子还要强大得多的青壮年,如果能帮助百度,那谷歌是不可能把百度干掉的,甚至很有可能铩羽而归。

However, Li Mu, a young and middle-aged man whose strength is much stronger than the strong boy in the neighbor’s house, if he can help Baidu, then it is impossible for Google to kill Baidu, and it is even very likely that he will return.

让李牧入股百度、成为战略股东,就等于是为百度建起了一道强大的防洪堤坝,甚至可以抵御海啸的冲击。

Let Li Mu invest in Baidu and become a strategic shareholder, which is equivalent to building a powerful flood control dam for Baidu, which can even withstand the impact of the tsunami.

很多创业公司在发展的过程中,会引进资本股东和战略股东,资本股东顾名思义,他们为企业提供资金支持,让企业有弹药可以继续拼杀;战略股东,一般来说,都是有更重要的战略意义。

In the process of development, many start-up companies will introduce capital shareholders and strategic shareholders. Capital shareholders, as the name implies, provide financial support for the company, so that the company has ammunition to continue fighting; strategic shareholders, generally speaking, have more strategic significance.

雷教主在创立小米之后成了知名的天使投资人,很多新人创业都想找他投资,不是他的钱就比别人的钱更香,而是雷教主有一个非常庞大的生态资源,如果能让他入股,那就等于是拿到了生态资源的入场券~IndoMTL.com~所以,想办法让雷教主投资入股,更多是为了战略而不是钱。

Lord Lei became a well-known angel investor after founding Xiaomi. Many new start-ups want to invest in him. It’s not that his money is more fragrant than other people’s money, but the leader Lei has a very large ecological resource. If you can let him invest in shares, it means you have got an admission ticket to ecological resources~IndoMTL.com~ Therefore, trying to find a way to let the leader of Lei invest in shares is more about strategy than money.

而李牧的生态资源,比雷教主还要大得多。

And Li Mu’s ecological resources are much larger than Lei’s leader.

李牧其实也很想能够抓住百度这个机会,双管齐下入股百度,就能够把百度捆在自己的身边,不只是有很强的战略意义,光是投资意义也非常大,现在投他几千万,过几年可能就值几十亿了。

Li Mu also really wants to seize the opportunity of Baidu. By investing in Baidu both ways, he can tie Baidu to his side. It is not only of great strategic significance, but also of great investment significance. Tens of millions, maybe billions in a few years.

如果易听网能够拿下百度15-20%的股份,自己再个人入股一些,在百度占股到25%以上,就可以把百度当干儿子一样扶持,不过同时也要堤防百度叛逃,所以如果未来如果搜狗、360这样的搜索引擎起来,自己一定会提前投资占股,然后输出更多资源给百度的竞争对手、制衡百度,并借此来保证自己对搜索引擎行业的影响力。

If YiTing.com can take 15-20% of Baidu’s shares, and take some more of its own shares, and it holds more than 25% of Baidu’s shares, it can support Baidu as a son, but at the same time, it must also prevent Baidu from defecting. Therefore, if search engines such as Sogou and 360 start up in the future, they will definitely invest in their shares in advance, and then export more resources to Baidu’s competitors, check and balance Baidu, and use this to ensure their influence on the search engine industry.

这一招很损,但也很有效,就好像古代的皇帝为什么要纵容宦官干政,很大程度上也是为了遏制文武百官的实力,皇帝追求的江山稳固,所以朝廷内宦官的实力和文武馆的实力如果能够相互制衡,就可以确保任何一方想要造反,另外的一方都不会同意,必定为了自己的身家性命拼死抵抗,这样一来,皇帝的皇位就不会被身边的人反了去,至于这种内耗对江山社稷的影响,在皇位稳固面前都不重要。

This trick is very damaging, but it is also very effective. It is like why the ancient emperors condoned the eunuchs to do politics, to a large extent, it was also to curb the strength of civil and military officials. The emperor pursued the stability of the country, so the strength of the eunuchs in the court If the strength of Wenwuguan and Wenwuguan can be checked and balanced, it can ensure that if any party wants to rebel, the other party will not agree, and they must resist desperately for their own lives. In this way, the emperor’s throne will not be affected by those around him. On the other hand, as for the impact of this kind of internal friction on the country’s society, it is not important in the face of the stability of the throne.

李牧就像是一个古代的帝王,他希望把百度变成自己的臣子,如果他乖乖听话,一切还都好说,如果稍微有一点反骨,自己就培养出一批与他势不两立的宦官,对他进行制衡,让他生不如死。

Li Mu is like an ancient emperor. He hopes to turn Baidu into his subject. If he is obedient and obedient, everything can be said. Check and balance him, make his life worse than death.

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